Freitag, 7. Oktober 2011

"Move To The Beat": Coke und Mark Ronson präsentieren Olympia Hymne 2012 in London

Hallo Coke Sound Up Fans!

Um euch zu zeigen wie es nächstes Jahr mit Coke und Musik weitergeht, bin ich in die britische Hauptstadt London gereist. Dort wurde die Musikkampagne "Move To The Beat" von Coca-Cola für Olympia 2012 erstmals vorgestellt. Und kein geringerer als Star-Produzent Mark Ronson hat den Song aus verschiedenen Sport-Sounds von David Oliver (110m Hürden), Kseniya Vdovina (400m Sprint), Dayyan Jaffar (Bogenschießen), Maria Espinoza (Taekwondo) und Darius Knight (Tischtennis) aufgenommen. Die junge Dance-Sängerin Katy B aus London wird dem Track noch den richtigen Gesang verleihen.

Bevor es zur Weltpremiere erster Teile des Songs mit Mark Ronson und den Sportlern nach Stratford ging, durften die internationalen Journalisten und Blogger bereits erste Blicke in den Olympia Park werfen. Dort werden dann in gut 300 Tagen die Olympischen Sommerspiele 2012 stattfinden. London ist damit die erste Stadt, die nach 1908 und 1948 zum dritten Mal Olympia-Gastgeber sein wird. In den "Swingin Sixties" und den 1990er Jahren war "Cool Britannia" weltweiter Hotspot der Popmusik. 2012 wird sich die Welt erneut zum Beat of London bewegen! Seht euch hier meinen Vodcast an:

Daher engagierte Coca-Cola den "best vernetzten Musiker" Mark Ronson, um die Hymne für Olympia 2012 in London zu produzieren. Der gebürtige Brite reiste dafür um die Welt und traf die Sportler bei ihren Vorbereitungen für Olympia 2012. Ronson hatte zwar schon verschiedene Sport-Samples im Blick, doch vor Ort fand er immer wieder Sounds, die ihn für das einzigartige Musikprojekt inspirierten. Zum Beispiel die Ansagen des Schiedsrichters beim Taekwondo, der Herzschlag von Kseniya Vdovina beim Sprint oder Darius Knights Stöhnen beim Abschlag im Tischtennis und vieles mehr.

Ab April soll "Move To The Beat" dann komplett zu hören sein, verriet Claudia Navarro, Global Olympic Marketing Director von Coca-Cola. Ich bin gespannt wie das Endergebnis klingen wird und welche Lyrics Katy B über Lebensfreude und Musik in London singen wird. Am 27. Juli 2012 ist dann die große Eröffnung der Olympischen Spiele in London und die Coke Hymne von Grammy-Gewinner Mark Ronson wird dann sicherlich schon ein Hit sein.


Euer Live Reporter


> Alle Fotos auf flickr ansehen


  1. I got this web page from my pal who shared with me concerning this website and now
    this time I am visiting this site and reading very informative articles or reviews here.
    Stop by my web page - it outsourcing boston, ma

  2. Very good site you have here but I was wondering if you knew
    of any community forums that cover the same topics talked about here?
    I'd really love to be a part of community where I can get feed-back from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Thanks!
    My weblog ; book of ra 2

  3. Appreciate this post. Let me try it out.

    Here is my blog ... more info

  4. I just like the helpful information you provide for your articles.
    I will bookmark your weblog and test once more right here frequently.
    I am somewhat certain I'll be told many new stuff right here! Good luck for the next!

    Review my webpage A replacement

  5. Amazing! Its actually amazing piece of writing, I have got much clear idea concerning from this

    Review my blog post offshore software development agreement

  6. You really make it seem so easy with your presentation but I find
    this topic to be actually something that I think
    I would never understand. It seems too complicated
    and extremely broad for me. I'm looking forward for your next post, I'll try to get the hang of it!

    Here is my web page ... furnished property

  7. Hi everyone, it's my first visit at this web page, and piece of writing is genuinely fruitful designed for me, keep up posting these types of content.

    My web-site

  8. Its not my first time to visit this site, i
    am visiting this web site dailly and get good data from here every

    Look at my blog :: rent

  9. Very good article! We will be linking to this particularly great article on our site.
    Keep up the great writing.

    My web-site rent

  10. I will immediately grab your rss as I can not in finding your e-mail subscription hyperlink or e-newsletter service.
    Do you have any? Please allow me recognise in order that I could subscribe.


    my webpage; link

  11. May I simply say what a relief to uncover someone that genuinely knows what they are talking about on the web.
    You certainly know how to bring an issue to light and make
    it important. More and more people need to look at this and understand this side of the story.

    I can't believe you aren't more popular given that you surely possess the gift.

    Stop by my web blog; furnished property

  12. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.
    I think that you could do with a few pics to drive the message home a little bit, but
    instead of that, this is fantastic blog. A great read.

    I'll definitely be back.

    Feel free to visit my page - for more info

  13. always i used to read smaller posts that as well clear their motive, and that
    is also happening with this post which I
    am reading here.

    Look at my page: purchase a flat

  14. I wanted to thank you for this excellent read!! I definitely enjoyed every bit of it.
    I've got you book-marked to look at new stuff you post?

    Feel free to surf to my homepage ...

  15. I don't even know how I ended up here, but I thought this post was good. I don't know who you are but definitely you are going to a famous blogger
    if you aren't already ;) Cheers!

    My web page ... official statement

  16. Aw, this was an incredibly good post. Taking the time and actual effort to create a good article?

    but what can I say? I put things off a whole lot and don't seem to get anything done.

    my blog click this

  17. Have you ever considered writing an ebook or guest authoring on other blogs?
    I have a blog based upon on the same ideas you discuss and would
    really like to have you share some stories/information. I know my
    visitors would value your work. If you are even remotely interested, feel free to shoot me an e-mail.

    Look into my homepage :: Hay Day Hack No Survey

  18. Hey, I think your site might be having browser compatibility issues.
    When I look at your blog site in Ie, it looks fine but when opening in Internet
    Explorer, it has some overlapping. I just wanted to give you a
    quick heads up! Other then that, amazing blog!

    My homepage :: gildan jakarta

  19. Thwnks for your personal marvelous posting! I really enjoyed reading it, you're a great
    author. I will make sure to bookmark your blog and may come back sometime soon. I want to
    encourage you tto continue your great work, have a nice weekend!

    My web page - buy African mango