Freitag, 7. Oktober 2011

"Move To The Beat": Coke und Mark Ronson präsentieren Olympia Hymne 2012 in London




Hallo Coke Sound Up Fans!

Um euch zu zeigen wie es nächstes Jahr mit Coke und Musik weitergeht, bin ich in die britische Hauptstadt London gereist. Dort wurde die Musikkampagne "Move To The Beat" von Coca-Cola für Olympia 2012 erstmals vorgestellt. Und kein geringerer als Star-Produzent Mark Ronson hat den Song aus verschiedenen Sport-Sounds von David Oliver (110m Hürden), Kseniya Vdovina (400m Sprint), Dayyan Jaffar (Bogenschießen), Maria Espinoza (Taekwondo) und Darius Knight (Tischtennis) aufgenommen. Die junge Dance-Sängerin Katy B aus London wird dem Track noch den richtigen Gesang verleihen.

Bevor es zur Weltpremiere erster Teile des Songs mit Mark Ronson und den Sportlern nach Stratford ging, durften die internationalen Journalisten und Blogger bereits erste Blicke in den Olympia Park werfen. Dort werden dann in gut 300 Tagen die Olympischen Sommerspiele 2012 stattfinden. London ist damit die erste Stadt, die nach 1908 und 1948 zum dritten Mal Olympia-Gastgeber sein wird. In den "Swingin Sixties" und den 1990er Jahren war "Cool Britannia" weltweiter Hotspot der Popmusik. 2012 wird sich die Welt erneut zum Beat of London bewegen! Seht euch hier meinen Vodcast an:



Daher engagierte Coca-Cola den "best vernetzten Musiker" Mark Ronson, um die Hymne für Olympia 2012 in London zu produzieren. Der gebürtige Brite reiste dafür um die Welt und traf die Sportler bei ihren Vorbereitungen für Olympia 2012. Ronson hatte zwar schon verschiedene Sport-Samples im Blick, doch vor Ort fand er immer wieder Sounds, die ihn für das einzigartige Musikprojekt inspirierten. Zum Beispiel die Ansagen des Schiedsrichters beim Taekwondo, der Herzschlag von Kseniya Vdovina beim Sprint oder Darius Knights Stöhnen beim Abschlag im Tischtennis und vieles mehr.

Ab April soll "Move To The Beat" dann komplett zu hören sein, verriet Claudia Navarro, Global Olympic Marketing Director von Coca-Cola. Ich bin gespannt wie das Endergebnis klingen wird und welche Lyrics Katy B über Lebensfreude und Musik in London singen wird. Am 27. Juli 2012 ist dann die große Eröffnung der Olympischen Spiele in London und die Coke Hymne von Grammy-Gewinner Mark Ronson wird dann sicherlich schon ein Hit sein.

Cheers

Euer Live Reporter


Fotogalerie:

> Alle Fotos auf flickr ansehen



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